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How to see an ad's ID in Meta and use it in WhatsApp

Where to find an ad's identifier in Meta's Ads Manager (Facebook and Instagram) and how to use it to treat people who come from your WhatsApp campaign differently.

5 min read

How to see an ad's ID in Meta and use it in WhatsApp

Treat people who come from your ad differently

You launch a new campaign on Meta, with a click to WhatsApp ad, and you want whoever comes from that ad to get the promotion from the first message. In TBit that's a mode with the Came from this ad rule.

Before the first conversation, TBit doesn't know that ad yet, so you give it its number: the ad identifier (the ID) that Meta assigns to it. In this guide you'll see where that number is in Meta's Ads Manager, for Facebook and Instagram ads, and how to paste it into your mode.

Take a look in three minutes

The full walkthrough, with the real Meta and TBit screens. Below you have each step in writing.

How to see an ad's ID in Meta Ads and respond differently on WhatsApp

The example: an optical shop in Quito

We follow Óptica Mirador, in La Floresta, Quito. Valeria, the owner, launches a 2-for-1 sunglasses promotion and wants anyone who comes from that ad to get it right away. The ad account shown in the screenshots is TBit's, with the amounts blurred; the optical shop is a demo account with sample data.

New campaign, respond differently: a 2-for-1 sunglasses ad with the Send message button; the customer writes "Hi, I saw the 2-for-1 sunglasses deal" and the assistant replies with the promotion.
Anyone who comes from the ad gets the promotion from the first message.
Came from this ad: in the list of ads people came from, no one has come from that ad yet; the identifier Meta assigns is a number like 52582714869240.
Before the first conversation, the ad isn't in the list: you give it its number.

1. Where the ad ID is in Meta

Go to Meta Ads Manager and open the Ads tab. The number you need is the one for each ad, not the campaign or the ad set.

Meta Ads Manager with the Campaigns, Ad sets and Ads tabs.
The identifier belongs to the ad: open the Ads tab.

Go to the end of the table, on the right, and tap the ⊕ button. Suggested columns opens; there tap Customize columns.... You can also get there from the Columns button at the top, in Customize columns.

At the end of the table, the Suggested columns menu with the Customize columns link.
The ⊕ button at the end of the table opens Customize columns.

In the search box type identifier and check Ad identifier. Then tap Save.

Customize columns: the search "identifier" shows four results, account identifier, campaign identifier, ad set identifier and ad identifier.
Search "identifier": there are four, and the one you need is the ad's.
Ad identifier checked; the column is added at the end of the list of selected columns.
Check Ad identifier and save.

The new column appears at the end of the table. There's each ad's number: double-click it and copy it.

The Ad identifier column with the number 52582714869240 selected in the ad's row.
Your ad's number, in the Ad identifier column.
Another way, the link: check the ad's box and copy the link above; TBit pulls out the number on its own.
With the ad's box checked, the link above works too.

2. Paste it into your mode

In TBit, go to Your AI › Who. If you don't have modes yet, create the first one right there in Who is this group for?: give it a name, like 2x1 Sunglasses.

Your AI, Who tab: today your assistant treats everyone the same; with your first mode, Your group and Everyone else.
In Who you create the mode for the people who come from the ad.

Tap Add rule › Where they came from and choose Came from this ad. Since nobody has come from that ad yet, it isn't in the list: paste the number (or the ad's link) into Not in the list? Paste the ad's link or its number and tap Add ad.

Where they came from rule, Came from this ad option, with the number 52582714869240 pasted in the field and the Add ad button.
Paste the ad's number or link and tap Add ad.

The ad is now checked, with no conversations yet. When the first one arrives, the list shows you how many it brought.

Ad 52582714869240 is checked with the note «no conversations yet».
The ad comes in checked, with no conversations yet.

Tap Add and TBit shows you the rule in words: Only to those who meet: Came from one of these ads. With Create the mode you write how it treats that group. When you publish it, from the first person who taps your ad, your assistant treats them with the promotion.

The 2x1 Sunglasses mode with the rule in words: only to those who meet, came from one of these ads, 52582714869240; and the Create the mode button.
The rule, in words, ready to create the mode.

Three tips

  1. Get the number before launching the campaign, so the mode treats people from the very first message.

  2. If there are several ads, paste each number, or the link with all of them checked in Meta's table.

  3. When conversations come in, the ad shows up on its own in the list, and it shows you how many people it brought.

Three tips: get the number before launching the campaign; several ads, paste each number or the link with all of them checked; when conversations come in, the ad shows up on its own in the list.
Three tips for campaigns with several ads.

Where everything is

  • The ad ID: Meta Ads Manager › Ads › Ad ID column.

  • The rule in TBit: Your AI › Who it's with › Add rule › Where it came from › Came from this ad.

  • When your assistant hands the conversation over to you: escalation and funnel.

Your campaign starts, and your assistant already knows who it's serving.