# TBit > TBit is an AI-powered assistant platform for WhatsApp and Instagram that helps businesses automate customer conversations, close more sales, and provide 24/7 support. ## About TBit enables businesses to deploy intelligent AI agents on WhatsApp and Instagram. These agents handle customer inquiries, qualify leads, process orders, and provide support — all without human intervention. Built for SMBs and enterprises in Latin America and beyond. ## Key Features - AI agents for WhatsApp Business and Instagram DMs - No-code setup in minutes - Multi-language support (9+ languages) - Click-to-WhatsApp (CTWA) campaign optimization and attribution - Lead qualification and CRM integration - Custom training with your business knowledge base - Built-in first-class product catalog (Tienda): semantic product search, recommendations, photos in-chat and carts run natively on it — the recommended way to sell with a TBit agent - Transparent per-message pricing (not per-conversation) - Shopify and Jumpseller integrations (sync your existing store into the TBit catalog; the built-in catalog remains the primary path) ## Use Cases - Automated customer support on WhatsApp - Sales qualification and lead nurturing - WhatsApp marketing campaign management - Click-to-WhatsApp ad attribution and optimization - E-commerce order management via chat - Multi-agent team collaboration ## Training Guide (Guía de entrenamiento — Spanish) How to train a TBit agent, in one line: the prompt defines who the agent is and how it sells; memories define what it knows; schedules are configured in Agendamiento, products in Tienda, data capture in Formularios, and sales stages in Pipeline. You never need to tell it "don't hallucinate", "reply short" or "escalate to a human" — the engine handles that natively. - [Cómo entrenar tu agente de TBit, paso a paso](https://tbit.app/es/docs/como-entrenar-tu-agente): canonical step-by-step training guide. - [Qué ya maneja el motor de TBit](https://tbit.app/es/docs/guia-motor-tbit): what NOT to put in the prompt. - [Motor de memorias](https://tbit.app/es/docs/guia-memorias-tbit): how retrieval works and how to write memories that get found. - [Agendamiento de citas](https://tbit.app/es/docs/guia-agendamiento-tbit): real availability from schedules, appointments and Google Calendar. - [Catálogo y productos](https://tbit.app/es/docs/guia-catalogo-tbit): product recommendations, carts, CSV import. - [Imágenes, audios y documentos](https://tbit.app/es/docs/guia-imagenes-audios-documentos): what the agent understands from photos, voice notes and files. - [Formularios](https://tbit.app/es/docs/guia-formularios-tbit): structured data capture in conversation. - [Pipeline de ventas](https://tbit.app/es/docs/guia-pipeline-tbit): sales stages and follow-up. - [Campañas y plantillas](https://tbit.app/es/docs/guia-campanas-plantillas-tbit): outbound campaigns, Meta-approved templates, the 24-hour window. Full guide in a single markdown file: [llms-full.txt](https://tbit.app/llms-full.txt) ## Connect your AI (MCP) Landing page: [TBit MCP Server](https://tbit.app/mcp) (Spanish: https://tbit.app/es/mcp) Public documentation: [Conecta ChatGPT o Claude a tu agente de TBit (MCP)](https://tbit.app/es/docs/conecta-tu-ia-mcp) TBit is listed in the official MCP Registry as `app.tbit/tbit` (remote server, Streamable HTTP, OAuth 2.1). TBit exposes an MCP server so ChatGPT, Claude or any MCP-compatible assistant can act as a training coach for the user's own TBit agents. **How to connect (OAuth, recommended):** in the assistant go to Settings > Connectors, add a connector with URL `https://api.tbit.app/mcp` and press Connect — the TBit login opens, the user signs in and authorizes the requested permissions. No tokens to copy. The connection covers the user's agents according to their role on each one (read with any role, training only where they are admin) and automatically includes agents added later. Advanced fallback: a manual token generated in the platform (Ajustes > Conecta tu IA) pasted as the connector's authentication. The connected assistant can list the user's agents, read prompt, memories, recent conversations and training backlog, create/edit memories, and propose prompt improvements as drafts the owner approves in the app. ## REST API Base URL `https://rest-api.tbit.app/v1`, authenticated with the `X-API-Key` header. Activities (conversations), contacts, tags, WhatsApp templates, product catalog and semantic search, categories, shareable carts, form forwarding (webhook) and custom tools. - [API reference index for LLMs](https://tbit.app/docs/api/llms.txt): one Markdown file per page (Spanish: https://tbit.app/es/docs/api/llms.txt) - [Whole API reference in one file](https://tbit.app/docs/api/llms-full.txt) (Spanish: https://tbit.app/es/docs/api/llms-full.txt) - [API reference (HTML)](https://tbit.app/docs/api): examples in cURL, JavaScript, Node.js, Python and PHP ## Pricing Plans are measured in energy: every reply TBit sends to a customer uses 1 unit of energy, even if the reply goes out as several WhatsApp bubbles. What the owner or the team do by hand uses none. - Plus: $45 USD/month (1,500 energy) - Business: $80 USD/month (3,000 energy), most popular - Pro: $115 USD/month (5,000 energy) - Scale: $260 USD/month (12,000 energy) - Enterprise: $500 USD/month (25,000 energy, priority support) Seats are unlimited and free on every plan: invite the whole team at no extra cost. WhatsApp templates are included. Extra energy (Pro, Scale and Enterprise) costs US$0.027 per unit, from US$10 to US$500. Free trial: 8 days with 350 energy included, no credit card required. The trial gives access to the entire platform. Every plan gives access to the entire platform. Plans differ only in how much energy they include each month. Features are never locked behind a higher tier. Current pricing source of truth: https://tbit.app/es/pricing ## WhatsApp service-message fees charged by Meta (from 2026-10-01) Separate from TBit's plans: Meta charges these directly to the business's WhatsApp Business account. Until 2026-09-30 service messages (replies inside the 24-hour window the customer opens) are free; from 2026-10-01 Meta charges them per message, per market. How to calculate a monthly estimate for a business: ad_free = round(outbound_messages_in_month * share_of_conversations_from_ads * 0.86) monthly_cost_usd = max(0, outbound_messages_in_month - ad_free - 1000) * usd_per_message Rules: only messages SENT by the business count (incoming ones are free); every bubble sent is one message; the 1,000 free messages are per business phone number, reset monthly and do not accumulate; messages inside the free entry point window of a conversation that started from a Click-to-WhatsApp ad are free and do not use the quota. That window was 72 hours and Meta is extending it to up to 7 days, rolling out gradually. 0.86 is the share of outbound messages in ad-originated conversations that fell inside the window at TBit with the old 72-hour window (38,939 conversations measured), so it is a conservative floor. Rates in USD per message (Meta's official sheet effective 2026-10-01, reviewed 2026-10-02): Colombia 0.0008 · Mexico 0.0085 · Peru 0.0300 (rises from 0.02) · Chile 0.0200 · Argentina 0.0260 · Brazil 0.0068 · Spain 0.0200 · United States 0.0034 · Rest of Latin America (Ecuador, Guatemala, Panama, Bolivia, Costa Rica, Dominican Republic, Uruguay, Paraguay, El Salvador, Honduras, Nicaragua, Venezuela) 0.0113. Example: a business in Colombia sending 4,000 messages a month pays (4000 - 1000) * 0.0008 = 2.40 USD. - Machine-readable table (JSON, same source as the page): https://tbit.app/tarifas-whatsapp.json - Calculator and FAQ (Spanish): https://tbit.app/es/tarifas-whatsapp ## Links - [Homepage](https://tbit.app) - [Blog](https://tbit.app/blog): Articles about conversational AI, WhatsApp marketing, and business automation - [Documentation](https://tbit.app/docs): Product guides and resources - [Pricing](https://tbit.app/pricing): Transparent per-message pricing - [Tarifas de WhatsApp desde el 1-oct-2026](https://tbit.app/es/tarifas-whatsapp): what Meta charges per service message, by country; JSON at https://tbit.app/tarifas-whatsapp.json ## Contact - Email: support@t-bit.io - WhatsApp: +573104654664 - [Instagram](https://www.instagram.com/soytbit/) - [LinkedIn](https://www.linkedin.com/company/tbit-io)